With increasing connections between people across the globe and the subsequent homogenization of traditions and values, the definition of the word "culture" seems to be undergoing a transmutation. But as McKenna puts it, "Culture is not your friend. Culture is for other peoples' convenience and the convenience of various institutions, churches, and tax companies. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you're worrying about what celebrities are doing then you're disempowered, you're giving it all away to icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. You want to reclaim your mind and get it out of the hands of the cultural engineers."